What is field marketing in Luxembourg?

Field marketing includes on-the-ground actions carried out in Luxembourg to activate a brand in-store, at an event, in a shopping mall, at a trade show, or in public spaces. The goal is to generate engagement, trial and sales.

What is brand activation?

Brand activation brings a brand to life for its audience, making it visible, tangible and engaging by combining levers such as field marketing, street marketing or experiential activations.

What is street marketing?

Street marketing takes place in the street or in public places and focuses on interaction and proximity with the audience.

What is guerrilla marketing used for?

Guerrilla marketing relies on surprise and high-visual-impact setups, often deployed as one-off operations to leave a strong impression.

What is the difference between tasting, demonstration and sampling?

A tasting lets people try a product immediately, a demo shows how to use it, and sampling enables delayed trial through a sample.

How do you measure a field activation?

Performance can be tracked via KPIs such as interactions, trials, samples distributed, engagement, leads, merchandising compliance or mystery shopping scores.

Do you operate only in Luxembourg?

Yes. Our positioning is focused on the Grand Duchy of Luxembourg.

How fast can you deploy a team or an activation?

It depends on the setup, volume and profiles required, but a fast deployment is often possible with a clear brief.

Let’s talk about your project

Ready to boost your brand in the field in Luxembourg? Our field marketing experts are here to design a tailored setup for your goals.

Contact details

Our office

137 Val Ste. Croix
L-1371 Luxembourg

Email

For any quote request: field@mediation-sa.lu

Phone

Monday to Friday, 9am - 6pm 45 67 45

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Operating across Luxembourg